Despite the development of apps, your web presence as a company is still more important than ever. Considering your website is the first impression you will ever get to make as a business, it must be optimized and effectively designed as a medium to attract and engage your customers. Additionally, your website is also the tool your target audience will use to find you.
Considering your website links to platforms like Facebook, Yelp, Google My Business, and many more, having a strong web presence can boost your search engine optimization, and continue to bring your more clients and customers.
Here are 4 elements to consider in order to build an effective website.
Responsive design
Considering 70 percent of web traffic comes from a mobile device, having a responsive web design is critical. Essentially, a responsive web design is simply a website created with the capability for users to interact and engage with content easily across multiple devices. A responsive design will be compatible with desktop, mobile, and tablet users, and offer clear navigation across each device.
Calls to action
Including a call to action for every element on your website helps direct your users toward the desired action you want them to take. Whether it be purchasing a product, signing up for your email list, or reading a blog, calls to action keep users engaged with your content and on your website for longer durations of time – enabling them to become increasingly familiar with your business.
Strong Visual Imagery
Visual content, whether it be from photos, videos, or design, is an important factor to building credibility. Visual content helps communicate your business’s story, and also can be an easy way to cultivate content that micro-target your ideal audience. Ensure your visual content is optimized by making sure file sizes are smaller so your content loads more quickly.
Targeted Copywriting
Your copy, and the way it is written, is critical to your web success on multiple fronts. Copywriting is an effective way to increase your Search Engine Optimization by including keywords across your blogs, text, and meta descriptions, so you’ll appear higher in search engine platforms like Google.
Targeted copywriting is also an effective way to serve your target audience, and present your brand in a way that converts them to a client or customer. Finally, your copywriting is critical to telling your brand story, and clearly communicating who you are as a business, and who you’ll serve.