5 Simple Marketing Tips Every Local Business Can Use (No Tech Degree Required)

Running a business is a full-time effort. Marketing can easily feel like one more thing on the never-ending list. The good news is that you do not need fancy tools or a big budget to show up well online. A few small adjustments can make your business easier to find and easier to trust.

Here are five simple marketing tips you can start using this week.

1. Make Sure Your Google Business Profile Is Complete

When people search for your business, the Google Profile often shows up before your website.Make sure your profile has:• Updated hours• A friendly description in plain English• Good photos (exterior, interior, product or service examples)

This helps Google trust your business and helps people choose you faster.

2. Ask for Reviews While the Experience Is Fresh

Most people are happy to leave a review, they just forget.The key is to ask right after the job is done or the visit is over.

Example script you can text:“Thank you again for choosing us. If you have a minute, would you mind leaving us a review on Google? It helps our small business more than you know.”

Small message. Big impact.

3. Show Your Work. Do Not Overthink It

You do not need polished brand photography every day.A few simple ideas:• A before and after photo• A quick shot of your team on-site• A behind-the-scenes moment

People love to see the real side of your business. Consistency matters more than perfection.

4. Talk to One Person, Not Everyone

When you write social posts or website copy, imagine you are talking to one customer who already likes you.Your tone gets warmer.Your words get clearer.Your business feels more human.

People notice.

5. Keep Your Website Simple and Clear

Your homepage only needs to answer three questions:• What do you do?• Who do you help?• How do they get started?

Write it like you would say it in conversation. Plain language always wins.

A Friendly Closing

Marketing does not have to be loud or overwhelming. Small businesses grow through clarity, consistency, and genuine community connection.

If you would like a free Google audit, we are offering those through the end of the year. We will tell you what is working, what could improve, and simple steps to take next. No pressure. Just helping neighbors.

Cone Agency, Comfort, Texas